In the modern era, it’s easy to become inundated by digital advertising. Still, there’s no denying the power of printed media. The print marketing industry is expected to reach an impressive worth of $45.8 billion by 2024.
Print marketing materials are one of the best ways to influence buyer favor and increase brand awareness. Marketing materials can include everything from promotional products to signs and banners. However, it’s important to create print materials that are engaging and visually appealing.
If you’re looking for cool designs to elevate your print marketing materials, keep reading below for 10 eye-catching and creative ideas you can use.
1. Minimalistic Design
So much focus is put on what should go into marketing materials like banners and signs. But often, what doesn’t go into a sign or banner is equally important.
A minimalistic design lets you create a stylish and sophisticated layout. This can be ideal for businesses that wish to maintain a professional look. Use clean lines and strategic white space to cultivate a sleek and timeless appearance.
Instead of being bombarded with cluttered information, viewers are more able to easily read and process the minimalistic design. This can lead to better information retention.
2. Vintage-Inspired Graphics
Nostalgia levels are at an all-time high. Cool designs like vintage-inspired graphics in marketing materials can evoke a sense of nostalgia by tapping into emotions and memories associated with the past. This can create a positive and sentimental connection with the audience while also fostering a warm and comforting feeling.
Using vintage-inspired graphics is distinctive and unique, especially in a world that is oversaturated by modern graphics like AI and CGI. Emphasize distinct elements, such as retro typography, color palettes, and old-school illustrations to make your marketing material memorable.
3. Illustrated Infographics
Signs, banners, and promotional products often have limited space to convey a message. Illustrated infographics allow you to tell a compelling story or communicate key information in a concise and visually engaging manner. This helps make the most of the available space.
These cool designs also help highlight features and benefits when used on signs and banners. They can be used as educational tools to educate customers on your brand and the products and services offered.
4. Geometric Patterns
Geometric patterns often convey a modern and trendy aesthetic. Their clean lines, ornate shapes, and intricate patterns can give your print materials a contemporary look. This makes them visually appealing and relevant to current design trends.
Cool designs like geometric patterns add visual interest and complexity to your design without being overwhelming. Their structured and repetitive nature creates a visually stimulating experience for the viewer. It is an effective design method for capturing their attention in marketing materials and promotional products like custom t-shirts.
5. Watercolor Accents
Watercolor elements can add a touch of softness and elegance to your print materials. These cool designs are well-suited for creative businesses like art studios, florist shops, artisanal boutiques, and day spas.
Watercolor also has a distinct artistic and handmade quality that can add a personal touch to your print marketing materials and promotional products. Make sure to strike a balance between the artistic elements and your overall message. Consider using watercolor backgrounds, splashes, or illustrations.
6. Typography Emphasis
Typography can serve as a focal point that catches the viewer’s eye. Play around with unique fonts and typography arrangements for cool designs. Bold, creative typography can be a powerful design element that captures attention and conveys your brand awareness and personality.
Be sure though that you don’t use overly elaborate fonts as these may be difficult to read, especially from a distance. Choosing the right text size is also an important element to ensure readability.
7. Interactive Elements
If you use brochures, flyers, and mailers as part of your print marketing materials, adding an interactive element can help enhance buyer favor. It also helps you stand out from the competition. Utilize innovative marketing elements like:
- QR codes
- Scratch-offs
- Fold-outs
- Pop-ups
- Holographic images
Consumers who receive these marketing materials will be more likely to hold onto them longer. These cool designs also help to drive brand awareness and create interest. Be sure to check with your advertising and marketing agency for your unique printing options.
8. Die-Cut Designs
If you’re looking for the ultimate in cool designs, die-cut is the way to go. The die-cut method allows you to create unique shapes and distinct designs. This can also give you a competitive edge since your designs will be more dynamic and out of the norm.
Die-cut designs on promotional products offer a tactile experience. It encourages people to touch and interact with the marketing materials. This physical engagement can enhance the overall user experience and create a memorable connection with the brand.
9. Custom Photography Collages
Photographic imagery is a standard of marketing materials. But did you know that you can also use custom photographs related to your brand or product to create collages? The dynamic composition of collages naturally draws attention due to the variety of images and colors.
Custom photography collages provide an opportunity to showcase brand authenticity and amplify visual storytelling. This personal touch can help establish a connection with your target audience and showcase your company’s personality.
10. Contrasting Colors
Between 62% to 90% of consumers make decisions based on color alone. So don’t be afraid to add pops of unexpected hues for attention-grabbing visuals. You can experiment with bold and contrasting color combinations to make your cool designs even more visually striking.
You should still make an effort to be mindful of your color choices, however. Remember that colors can greatly impact consumer behavior through color psychology. Different colors can have different emotional and psychological effects, like excitement, trustworthiness, and cheerfulness.
Make Your Cool Designs Come to Life at Big T Printing Today
Using marketing materials can help increase your business’s brand awareness. You have many options when it comes to cool designs you can use for your print marketing materials. The design you choose will ultimately depend on your unique brand voice, target audience, and your specific message.
Big T Printing, located in St. Petersburg, FL is here for all of your print marketing material needs. We specialize in promotional products, signs, and banners. We also offer printing options like screen printing and embroidery.
Ready to get started on your marketing materials? Contact Big T Printing today for more info.