Curate Your Identity With Custom Work Shirts That Look Great

custom work shirts

Brand awareness is one of the most important aspects of promoting a business. Having employees wear custom work shirts makes you visible wherever they go.

Here, we’re going to discuss how these shirts promote company branding, bolster your business image, and inspire customer loyalty. Read on to learn some facts as well as get insight on how to design a custom work shirt that suits your needs.

What Are Custom Work Shirts?

Custom work shirts are a form of branded merchandise. However, instead of giving them out to customers, you hand them over to employees. They serve as a company uniform that everyone can wear in the workplace.

These shirts come in multiple different types, the primary one being screen-printed shirts. The screen printing process creates a beautiful and vibrant image that’s both detailed and clear. Whether you want a simple unicolor print of a four-color logo image, there are great options available for clear pictures.

You also can opt for embroidered designs. These feature machine-embroidered renditions of your company name or logo on any color shirt you choose. Embroidery can go anywhere on a shirt, but it typically is small and appears on one side of the chest like a name tag would.

Benefits of Custom Company Apparel 

Using these shirts is a great way to foster a sense of camaraderie between employees. It’s great for team building because of the sense of unity that a business shirt provides.

This is important because higher levels of camaraderie lead to greater workplace collaboration.  Effective teamwork has an ROI of about 430%, so you’ll boost employee satisfaction while increasing productivity and profits.

Custom company shirts also build your brand. People who see employees wearing their T-shirts out and about will get to see and absorb your brand image including your name and logo.

You may not think about it, but this will boost a lot of visibility in many scenarios. Employees commute on public transit and everyone sees their shirt. They stop for coffee and show everyone their shirt.

This can effectively get the word of your business out to people who need it.

A company uniform also makes it easier for customers and clients to identify those who work at your business. They’ll know who to go to with questions because they’ll be wearing professionally-designed custom outfits. This builds your brand image, limits confusion, and creates a sense of corporate unity.

Consider the Occasion

A custom work tee is ideal for company uniforms. However, there are other uses for these products as well.

One of the biggest is as an employee gift. If you work in an office where your uniform is business-casual attire rather than tees, you still can give out branded custom shirts as a gift. It makes employees feel appreciated, provides them with an item they’ll actually use, and ensures that they’ll take your brand name out whenever they wear the shirt.

You can also custom-print shirts as business swag that you hand out to clients and customers. They’re a great way to show appreciation for loyal clients who have worked with you for a long time. They’re also a great way to entice the best leads into purchasing a product or service.

If you’re creating company uniforms for daily wear, long-term durability needs to be your #1 priority. Embroidery looks elegant and professional, and it won’t fade just because someone wears it for every shift.

However, embroidery may be too high-class and expensive for items you’re randomly giving out at a conference. Screen-printed tees may be better, especially if you want to put something vibrant and eye-catching on your table to attract leads.

Just know what you’re up against and decide what method of printing works best.

Choose the Right Colors

Once you decide what type of shirt is best for your unique situation, it’s time to begin creating a top-notch design for your custom company shirts. This starts with choosing the right colors for your creation.

You’re likely going to use a brand color as the base of the shirt. This may sound boring, but it actually can be a lot of fun. You can use multiple shades of your company’s hue for visual contrast.

For example, if your company’s color is blue, some shirts can be sky blue while others can be cornflower or navy. You can let employees or other recipients choose what color they prefer. People will be happier with the product they receive when they have a choice about it.

Some businesses also will want to create shirts in other colors, especially if they’re promo products or gifts rather than uniforms. This is a great way to provide people with something they’ll enjoy wearing while proudly displaying your brand information.

Add Relevant Brand Information

Speaking of brand information, this is the #1 most important element of custom work shirts.

You need to put your brand name prominently in a highly visible place on the shirt. For tees, this will usually mean in large font on the front of the shirt. You can also put it on the chest of a polo, zip-up jacket, or hoodie.

Your logo is another critical part of your T-shirt design. This should be somewhere on the shirt in vibrant colors or textured embroidery so it’s noticeable. Many people like to print it on the front underneath the logo or on the shirt chest with the brand name.

Some companies (though not all) also want some contact information on shirts. If you have an easy-to-remember phone number, go with that since it’s short. Social media handles are also good for brevity so that people can remember them for a long time.

Improve Company Branding Today

While visibility in the workplace can be a difficult goal to achieve, custom work shirts can bring you closer to employees and customers alike. Now that you know the ins and outs of company branding with personalized shirts, it’s time to begin designing a company uniform or promo product.

Our team is committed to providing you with vibrantly printed designs on a wide range of shirt options. Contact Big T Printing to discuss how you can begin designing a business image and bringing it to life with our expert knowledge and tools.