For some small business owners, branding is a concept thought to be best left for larger corporations. But nothing could be farther from the truth. Let’s consider some key statistics. Did you know that nearly 60 percent of all customers buy brands that are familiar to them? Likewise, nearly two-thirds of all customer relationships occur because customers share values associated with a brand. If your business isn’t considering strategies for branding, then you might be missing out on a great opportunity.
At Big T Printing and Embroidery, we can help you create the perfect brand image that suits your business. Not only do we offer an array of services and products to help with corporate branding, but we strive to be true to our own brand at the same time. As a result, we can help you best create and promote the brand image that will set your business apart. And in doing so, you will enjoy the many benefits that corporate branding offers.
Why Corporate Branding Is Essential for Businesses
In addition to attracting and retaining customers, corporate branding efforts provide many other benefits. Some of these advantages are not immediately obvious but can make a significant difference over time and create additional competitive advantages. The following lists some of the most notable benefits that corporate branding offers.
- Corporate Branding Creates Your Business Persona – While branding is used to create consumer recognition of your business products and services, corporate branding also helps you define your business’ identity. In doing so, you promote key features of your business while also communicating the value you provide to your customers. As a result, your customers gain an appreciation of who you are and what you stand for.
- Corporate Branding Defines Core Values and Promote Trust – At Big T Printing and Embroidery, we have defined several core values that our customers now know reflects our brand, such as doing the right thing and sharing our success with others. In fact, we have these core values posted for everyone to see. By defining your values as part of your brand, you hold yourself accountable on a daily basis. And this enhances the trust your customers will have in your company.
- Corporate Branding Boosts Referrals and Marketing Efforts – When you choose to invest in corporate branding, you make it easier to attract new customers. Existing customers are able to tell others about your business. Likewise, corporate branding makes any marketing and advertising easier since you tend to adopt consistencies in your efforts. As a result, your customer base will grow while you will be better able to control costs.
- Corporate Branding Fosters a Positive Workplace Culture – One of the frequently unappreciated advantages of corporate branding relates to your employees. Having a defined brand and set of values provides a guide for behavior for everyone in the office. Similarly, corporate branding allows employees to have a greater sense of pride in their jobs. Ultimately, this helps create a positive workplace culture that customers will quickly recognize and appreciate. And in the process, your business becomes a much better place to work.
Let Big T Printing Help with Your Corporate Branding
When it comes to making a positive impression on your customers, corporate branding is important. In fact, statistics suggest that customers often form an opinion about your business within the first 10 seconds. Effective corporate branding is a means to better ensure that the message and impression they receive is an accurate one. At the same time, branding has been shown to boost company revenues by 23 percent on average!
While a significant amount of corporate branding involves deep considerations about values and image, Big T Printing and Embroidery offer many services and products to help you as well. For example, promotional products like coffee mugs, pencils and other items can create a brand image. Likewise, banners, signs, and even apparel can help foster a consistent brand message. We can even help you promote your corporate brand through trade show booths and other paraphernalia.
Given this, investing in corporate branding efforts is certainly worthwhile. And a large part of these efforts involves making sure your business has the right printing and graphics to convey a specific image. Let us at Big T Printing and Embroidery help your company design and promote the brand you want. And in turn, you too can enjoy all the advantages that corporate branding has to offer.