The Powerful Branding Advantages of Screen Printed Tees

screen printed tees

The business of screen printed tees remains popular for promotion, branding, and consumer-facing revenue models. It’s been in use for over 100 years, and it’s not likely to slow down anytime soon.

That’s because screen printing is highly affordable, and it’s a great way to test your branding initiatives. In the following article, we take a look at the power it has over branding, in particular. However, first, let’s dispel a few myths. 

Screen Printing Myth Busters 

  • Screen printing is not an original idea: an easy way to invest and spread the word about their products or services.
  • Screen printing is low-quality: maybe 100 years ago but the quality has improved greatly with the advancement of technology! 
  • Screen printing makes it difficult to rebrand: not the case because a worn T-Shirt is good for bringing people back to your brand.

Now that we’ve covered those bases, it’s time to see how it actually enhances the power of your branding. Get ready to be impressed! 

1. Build Awareness Through Impression Marketing

Screen printing, for starters, is one of the easiest ways to generate impression marketing. This especially is true in localized geographical settings rather than online. 

Think about it for a moment. You give away a T-Shirt advertising your services in a city like Tampa, and instantly you have one person acting as a walking billboard to the people they come into contact with that day. 

The city of Tampa has around 400,000 people with close to 3 million in the Greater Metropolitan Area. That’s a lot of eyeballs! 

2. Invest Small In Potentially Big Returns

Getting screen printing in Tampa or another location where you plan to spend a great deal of time is a way to decrease the size of your investment. At the same time, you exponentially boost your potential returns. 

That’s because you can arrange to pick up your order and forgo shipping expenses if buying directly from the area. Even if you do have to end up paying for shipping, though, screen printed tees are more lightweight and a lot cheaper to send out than other promotional items. 

3. Create Marketing With Unlimited Longevity

Printed marketing materials of any kind have a shelf life that is hard to calculate. However, they almost always skew toward the longer side. 

People who buy pens with a company logo on them are likely to use those pens for years to come. By the same token, T-shirts have an extra-long lifespan and can literally get used for decades. 

During that time, your brand is likely to change quite a bit, so the logos and colors and, yes, sometimes messaging may not always be what you want representing you. However, any reminder of your company can direct people to the You that you are today.

4. Quick Production and Easy Distribution

Choosing print marketing hubs to get your materials created is always a good idea if you’re hoping to go into production quickly. Printed marketing in St. Pete, for example, can start on the same day that you place your order and be available in record time. 

From there, it’s easy to arrange for pickup or a cheap and reliable form of shipment, either to your location or to stores where the shirts are likely to be seen, sold, or given away. T-shirts simply take placing your design on a shirt in the correct location and sending files to the printer. No need for in-depth research or content creation to have your name out there for the world to see!

5. Great Way to Test Color Schemes and Design Patterns

Using printed tees in Tampa or any other location of your choice will give you a chance to see what is testing well in that particular market. For example, a place like Tampa has a lot of sports fans. You could tie color schemes into one of the professional teams located within the city limits. 

You also can use T-Shirts as a means of tweaking your designs. This is particularly useful if you’re planning on going through a rebranding at some point in the near future, and you’d like to know what your customer base is best responding to. 

6. Can Double as Uniforms for Employees

Another great aspect of screen-printed tees is that they don’t have to be worn only by those outside your company. You can also use them as uniforms for your employees. 

This can help boost morale by taking one more decision off your employees’ plate while also increasing your impression marketing both in the business and around town. Why is impression marketing important to those already supporting you? 

Well, quite simply, they’re the key to your success. They will continue to support you financially, and they will help spread the word. It never hurts to continue promoting your branding even when they’re in the process of buying from you.  

7. Helps With Revenue

Last but not least, your T-shirts are one more way that you can generate revenue for your company. Take popular hangout spots like Fudpuckers in Destin and Fort Walton Beach, Florida.

The hugely popular tourist eatery has a whole other income stream by selling their funny and colorfully designed shirts both online and in the actual restaurant. Remember that just because you get screen-printed tees to promote your business, there is nothing to say you’ve gotta give them away. Most even have pretty nice profit margins!

Screen Printed Tees Are Tested, Tried, and True

We hope that you are considering a screen printed tees option for your business because, quite frankly, it makes the most sense from an impression marketing, geo-marketing, and branding point-of-view. That’s true provided that you’re using them in the right way. 

It’s time to treat these as the effective billboards and revenue generators that they are. The concept has been around a very long time for a good reason. Businesses like the bang they’re getting for their bucks. 

Are you ready to give this piece of printed marketing material a try? We’re here to help. Contact Big T Printing & Embroidery today to get your campaign started affordably.