Aside from providing high quality products and/or services, brand awareness is the most important aspect of running a business. It doesn’t matter how great your company is if no one knows who you are. That’s where promotional products in Tampa, FL come in. It’s an easy way to get brand recognition by providing current and potential customers with a useful item that bears your company name and logo.  Every time a customer uses your promotional pen, mug, or mousepad, they will think of your company – if it’s eye-catching enough. Use this short guide to develop promotional products that will plant your name in your customer’s mind.

Clear, Bold Fonts

Even if the promotional item is small, like a pen, it is important to make sure your company name stands out and is clearly legible. You’ll also want to put either a website, address, or phone number beneath your company name in a smaller, but still legible font, so that your customers know how to find your business. You want your customer to read your company name every single time they use your product.

Clear Logo

Your logo should reflect what you do in a way that is instantly recognizable. For example, a medical practice might use a stethoscope or a caduceus, and a car rental business may use the image of a car or a set of car keys. Your customer should be able to get an idea of what kind of business you run without needing to do additional research.


Clear color contrasts are important to make sure that your name and logo pop. Pick a light background color, and a dark font color that complement each other, or a dark background and light font. Navy blue or black on white is a good example of color contrast that works well.