When you’re running a local campaign, getting voters’ attention can be difficult. You may think that running expensive ad campaigns on TV and in the paper is easiest solution, but there are other, less expensive ways to get your name out there – like custom signs in Tampa, FL. Yard signs are a great way to catch the attention of passing traffic. Conscientious voters who have never heard of you will likely go home and look up your name for more information about your policies. So what do you need to create a great campaign sign?
Bold Lettering
You need to use lettering that will stand out from a distance. Using a simple font in white over a dark background will be the easiest to see.
Information to Include
When you create a campaign sign, you can’t put a lot of information on it. Passersby must be able to read and absorb the information very quickly. The best way to create a campaign sign is simply to put your name and the position you are running for. It is best not to include information about your party, because voters might ignore your sign based on their own party bias. The ideal situation is when a voter sees your name without any party affiliation and then looks into your campaign for more information. This means that those voters will make a more informed decision, and you may also receive more votes across party lines.
Distribute!
Distribute the signs to your supporters so they can do the advertising for you. Those that are already planning on voting for you will place the sign prominently in their yard where other, possibly undecided, voters will see it.
Big T Printing can make beautiful, eye-catching signs for your campaign. Contact us today to get started!