Are you looking for ways to spread the word about your company around St. Pete or Tampa with banners? Do you want to witness higher conversions with the banners that you invest in for your business? If so, then you should first look at all of the banner design mistakes to avoid.
Believe it or not, several common mistakes turn exceptional banner design ideas into blunders. If you learn what those are in advance, you can avoid them with your banner design.
See below for an in-depth guide on the most common banner mistakes and how you can dodge them for your banners.
1. Not Using the Right Colors
You can spend all the time that you want on the copy of your banners, but none of it matters without the proper colors to direct a customer’s eyes to that banner in the first place.
What most companies don’t realize is that colors send a subliminal chain of emotions and feelings to those that lay their eyes on it. This is something that the marketing world refers to as color psychology.
So what’s the mistake, here? Well, if you use the wrong color, then you could be sending the wrong message to your brand. You may also be conveying an emotion that won’t resonate with the client or add any value to your company in their eyes.
For example, in color psychology, the color red exudes feelings of excitement and youthfulness. That makes it the perfect fit for signs for marketing agencies, clothing stores, and retail companies (like Target).
However, the color red wouldn’t do as well on banner signs for law firms, dental offices, or tax preparation services, where the excitement has little to do with the product/service being offered. Make sure you learn the meanings of the colors and find the best ones to represent your brand on your banner signage.
2. Misspellings and Typos
If this has already happened to you before, know that you aren’t alone. In fact, there have been some pretty expensive typos in business, some that were more devastating than others.
Imagine the horror of taking as much time as possible to create the perfect banner for your business, printing it, setting it up, and then realizing there is a major typo on it.
Harmless misspellings can hurt your brand, making it seem as if you lack attention to detail or organization. But if the typo has other insinuations, your brand could be in even more trouble.
For example, your sign may have been intended to say that your service is a “work of art”, but the space was taken out between “of” and “art”. Now there’s only one word that your customers will read when they see that typo… we’ll let you figure that one out for yourself.
Always make sure that your banner’s text is reviewed by two or three different people. You may even hire an editor to take a quick look at it before you send it to be created. You can never be too careful!
3. Too Much Going On
You know what we’re talking about. We’ve all seen those banners and billboards that have way too much going on. So much so, that it’s nearly impossible to figure out what the signage is trying to say.
It’s easy for companies to fall victim to this. You have a message that you’re trying to send, and it’s easy to overwhelm your sign with information.
Thankfully, there are ways around this. You can still limit the number of words on your signage and get people to interact with your brand.
You could redirect them to a social media account to learn more, write out the specific details of an upcoming event in bullet points to reduce clutter, and so forth.
Always think about what you’re wanting the focal point of the screen-printed banner to be. Center everything else around it and use spacing wherever you can.
4. Not Using Contrast
Another reason that signs can be so difficult to read is when your banner lacks significant contrast. Try reading a sign with an orange background and yellow lettering… it’s incredibly difficult.
We recommend that you use color psychology, for sure. But keep it to one dominant color and white. That contrast will help your message resonate with all who set their eyes on it.
Within seconds of viewing the sign, they’ll understand what your sign says and use your call to action to take the next step.
5. Disproportionate Sizing
Is your text making the best use of the banner’s size? Will the text on banners be able to be read from far away?
Make sure that you’re factoring that into the design. This is another reason why it’s important to limit the number of words on your sign; so that you can make them bigger and take advantage of spacing.
Once you’ve made the design for your banner, take a few steps back and ensure that you can read what it says. Test this out on a few people who have yet to see the sign as well, just to make sure.
Avoid These Banner Design Mistakes for Your Signage Today
Now that you have seen an in-depth list of banner design mistakes to avoid when you create your marketing material, be sure to use this information to your advantage.
Take the time to read this article for more information on 7 print marketing trends that you won’t want to miss out on. For more information, please begin by reaching out to us by phone at 727-322-3131 and we will be happy to assist you further.