About 90% of people use the internet to find local businesses. Chances are, consumers are searching for your business. Without a strong marketing strategy, you might not appear in front of nearby customers.
You don’t want to miss opportunities to boost your business. Instead, use these seven tips to find the best marketing services available in Tampa, FL. With these tips, you’ll have an easier time narrowing down your options.
Then, you can leverage an experienced marketing team’s expertise to drive more people to your business. With an effective marketing strategy, you can get ahead of the competition.
Discover how to find the best marketing team in Tampa, FL with these seven simple tips today.
1. Establish Your Goals
Before you start searching for a Tampa, FL marketing agency, take the time to establish your goals. Otherwise, you could risk choosing an agency that isn’t prepared to help. They might lack the expertise or services you need.
Determine what you want to accomplish through your marketing strategy. For example, maybe you want to:
- Generate brand awareness and recognition
- Have a distinct brand
- Increase traffic to your website
- Establish yourself as a thought leader in the industry
- Build brand trust and loyalty
- Establish your credibility
- Advertise your products and services
- Increase leads and sales
- Improve your ROI
Understanding your business and marketing goals will help you determine which services you need. For example, maybe you have an upcoming conference or event. You might want to consider requesting promotional products.
Handing out promo products at an event can help you boost brand awareness and recognition. You can remain top-of-mind with customers, too.
Establishing your goals will help you find an agency that offers the marketing services you need.
2. Consider the Services
Once you establish your goals, take the time to explore different services. For example, you might need:
- Brand development
- Website design and development
- Email marketing
- Social media marketing
- Pay-per-click (PPC) advertising
- Search engine optimization (SEO)
- Influencer marketing
- Content creation
- Print marketing materials
About 82% of consumers trust print ads the most when making a purchase decision. Combining print and digital ads could make your campaigns 400% more effective.
Try to find a marketing team that can create your marketing materials. Talk to them about their print capabilities, too.
For example, do you need screen printing or embroidery services? Try to find a team that can create your promotional products as well. Promotional products can help you remain top-of-mind.
Ask the company if they can provide a sample. Looking at a sample will help you determine the quality of their products. For example, you might consider pens, drinkware, or power banks.
If the products appear low-quality, scratch that company off your list.
Consider which marketing services you need. Then, try to find a company that specializes in offering those services.
3. Look for Experience
Once you start looking for a company that offers marketing in Florida, focus on finding an established business. An established marketing agency will have the experience and expertise you can count on. You’ll have peace of mind knowing they’re capable of solving any problems with your campaigns.
Determine how long the agency has run and operated. Then, learn more about the members of their team.
For example, how large is the staff? Ask the agency how many clients they help, too.
Make sure the company has the staff necessary to handle their current workload. If they have too many clients, they might struggle to respond to your needs. If they don’t respond promptly, it could waste your time and money.
Ask about the staff’s credentials, too. Make sure they have the qualifications, training, and certifications necessary to help.
4. Read Reviews
Learn more about each marketing agency in Tampa, FL by reading reviews online. Check the company’s Better Business Bureau and Google My Business listings.
It’s normal to find one or two negative comments. If the negative reviews outweigh the good, scratch that agency off your list. Instead, choose a professional, qualified team other businesses trust.
Ask the agency if you can speak with a few of their recent clients, too. Then, ask the client about their experience with the agency. Did their marketing services accomplish the company’s goals?
If not, look elsewhere.
5. Establish Your Budget
Before choosing a marketing agency, take the time to consider your budget. You’ll want to make sure you can afford the services you need.
Then, gather multiple quotes from more than one agency. Gathering multiple quotes will help you gauge the average. If one price seems too good to be true, scratch that company off your list.
6. Review Their Portfolio
You’ll want to make sure the team is capable of accomplishing your goals. Learn more about their abilities by asking for portfolio photos. Review photos of the specific services you need.
Remember, you want to find a team that’s capable of providing high-quality work.
Consider asking the team about their process, too. How will you get started? What will they need from your team before they begin?
If the company doesn’t have an organized, efficient process, look elsewhere. They might struggle to accomplish your goals.
7. Consider Communication
As you read reviews and speak with the agency’s clients, consider how the agency communicates.
Will the agency keep you up-to-date regarding the progress of your projects? Will they email you or call? Ask often you’ll communicate.
If they don’t have a plan to communicate with you, you might not realize there’s an issue until it’s too late.
Start Searching: 7 Tips for Finding the Best Marketing Services in Tampa, FL
Don’t hire the first marketing team in Tampa, FL you find online. Instead, use these tips to narrow down your options. These tips will ensure you receive the marketing services you need.
With a strong marketing strategy, you can boost business and set yourself up for success.
Ready to get started? We’re here to help.
Contact our team today to discuss your marketing strategy.