Customer Retention, Loyalty, and Growth – Why Business Branding is Essential
For some small business owners, branding is a concept thought to be best left for larger corporations. But nothing could be farther from the truth. Let’s consider some key statistics. Did you know that nearly 60 percent of all customers buy brands that are familiar to them? Likewise, nearly two-thirds of all customer relationships occur because customers share values associated with a brand. If your business isn’t considering strategies for branding, then you might be missing out on a great opportunity. Continue reading
Big T Printing and Embroidery – Strengthening Community through Charity
Those who know Big T Printing and Embroidery appreciate the commitment and dedication that they assign to customer service and quality work. These reflect foundational values of the company that have awarded owner Todd Moore and his team great success throughout the Tampa Bay area. But you may not appreciate the degree of commitment that Big T Printing invests in supporting the community at large. This is evident not only in how they treat customers and clients each and every day but likewise in other community activities as well. Continue reading
Florida Summer Is Here! – Apparel Fabrics That Can Help Keep You Cool
You know when the Florida summer has arrived once the daily afternoon showers begin to appear. Seemingly overnight, the crisp, pleasant air turns hot and humid reminiscent of a tropical jungle. Therefore, staying cool and dry is quite the challenge through the Florida summer months. Fortunately, some apparel fabrics are better in this regard than others. And Big T Printing and Embroidery can help you better appreciate which ones might be right for you. Continue reading
Big T Printing and Embroidery – Big on Quality, Big on Service, Big on Values
Within a few moments of walking into Big T Printing and Embroidery, you appreciate where the St. Petersburg-based business got its name. Big T Printing’s owner, Todd Moore, is a towering man who understandably captures your attention. But within another few moments, you realize you were slightly mistaken. The “big” of Big T Printing isn’t just from Todd’s stature…it comes from the size of his heart and his commitment to doing things the right way. Continue reading
Generate Buzz for Your Business at Trade Shows
Trade shows are a great way to promote your business and get on the radar of potential customers – but there’s just one problem: how will the attendees notice you among hundreds of booths? You need to be able to attract the right people to your booth, and get them interested in your products or services. These are a few ways that you can make a big impression at your upcoming trade show: Continue reading
Custom Embroidered Polo Shirts for Your Golf Team
Although most people think of golf as an individual sport, golf teams are relatively common in high school and college sports. As with any sports team, golf teams need uniforms that look sharp, and identify them as a part of a team. The standard polo shirt in your school colors is great, but getting custom embroidery in Clearwater, FL can give your uniforms the perfect finishing touch. Continue reading
Market Effectively with Promotional Products in Tampa, FL
Creating a well-rounded marketing strategy is important for any business. You may have billboards, TV and radio ads, and a social media campaign – but you can add promotional products in Tampa, FL from Big T Printing to round out your advertising campaign. There are many different ways that you can use to effectively promote your business.
As a Thank You
Providing your customers with a free promotional product like a mug, pencil, or mouse pad as a thank you gift for utilizing your services is a great way to help you retain loyal customers. Whenever they use the product, they will remember the high quality customer service they received at your location and will be more likely to return. They may also recommend you to their friends and colleagues.
At Trade Shows
The most important thing to remember at a trade show is that you need to stand out from the rest. Everyone will be giving away promotional materials, so to keep a competitive edge you need to provide the best quality promotional products as well as great demonstrations and informational handouts.
At Local Fairs
You may not be considering this, but a county fair can be a great event for promoting your local business. Bring promotional products that can be easily carried around the fair, like tote bags and bottle openers.
No matter what types of promotional products you need, you can get the best quality at Big T Printing. Contact us today to work with our graphic design team on your next project.
Custom Yard Signs in Tampa, FL – The Best Way to Advertise Landscaping Services
Your landscaping truck features your name, contact info, and logo, which is a great way to get your name out to customers as you travel from job site to job site. It can even help you advertise to the cars that pass by while you are working on a lawn. But if you really want to step up and advertise your business – even when you and your truck aren’t there, you should get custom yard signs.
Show off Your Work
When it comes to advertising, there is one important thing that your truck can’t do – show off your work! When you finish perfectly manicuring a customer’s lawn, planting decorating trees, and laying down mulch, plant a small yarn sign near the edge of the yard. It’s like putting your stamp of approval on it. People who pass by will see the beautiful lawn, and then they’ll see your custom sign. This shows potential customers the quality of your work, which has a much bigger impression than the decals on your truck.
Simple to Distribute
Yard signs are a very simple method of advertisement. All you do is place a sign after you are finished with your work.
When you order custom signs in Tampa, FL to advertise your landscaping business, you are showing customers that you are polished and professional. A well-designed yard sign shows that you put thought into your work. It also shows that you take pride in the work you do for your customers.
Contact us today to work with our graphic designers on your own custom yard signs, today. We can also design a beautiful new decal for your work truck.
Pro-Tips – Designing Custom T-Shirts for your Employees
When you are running a business, you want to make sure that your employees are well-dressed for the customers. For most businesses, that means a uniform, which can be anything from business attire to a branded t-shirt. If your business is retail, or a more relaxed food-service establishment, a well-designed branded t-shirt is an ideal solution. Not only is it cost effective, but it also advertises your brand. Here are some tips for designing custom screen-printed t-shirts for employee uniforms.
Bold Color Contrast
Employee uniforms should make them stand out so that customers can easily identify them when they need help. This does not mean that you need to dress everyone in shocking neon colors, but does mean that the t-shirts should be easy to read from a distance. Choose a color that fits in with your other branding – for example, if your logo is red, the shirts should be red or have red somewhere on them.
Make It Obvious
It should be very obvious that your employee works at your business. The color choice and company name, as mentioned above, are a great start. For an added touch, you can add things like “STAFF” to the back of the shirts so that customers can tell who is an employee and who is not even the employee is facing away from them.
Quality is Key
Your hard-working employees need a uniform that stands up to their daily tasks, so you’ll need to get your uniforms from a quality print shop like Big T Printing. Big T is your source for custom screen-printed t-shirts in Clearwater, FL and the surrounding areas. Contact us today to work with our graphic design team on your new employee uniforms.
How to Design Eye-Catching Promotional Products
Aside from providing high quality products and/or services, brand awareness is the most important aspect of running a business. It doesn’t matter how great your company is if no one knows who you are. That’s where promotional products in Tampa, FL come in. It’s an easy way to get brand recognition by providing current and potential customers with a useful item that bears your company name and logo. Every time a customer uses your promotional pen, mug, or mousepad, they will think of your company – if it’s eye-catching enough. Use this short guide to develop promotional products that will plant your name in your customer’s mind.
Clear, Bold Fonts
Even if the promotional item is small, like a pen, it is important to make sure your company name stands out and is clearly legible. You’ll also want to put either a website, address, or phone number beneath your company name in a smaller, but still legible font, so that your customers know how to find your business. You want your customer to read your company name every single time they use your product.
Your logo should reflect what you do in a way that is instantly recognizable. For example, a medical practice might use a stethoscope or a caduceus, and a car rental business may use the image of a car or a set of car keys. Your customer should be able to get an idea of what kind of business you run without needing to do additional research.
Clear color contrasts are important to make sure that your name and logo pop. Pick a light background color, and a dark font color that complement each other, or a dark background and light font. Navy blue or black on white is a good example of color contrast that works well.