About 55% of brand first impressions are visual, so you want to make sure you’re displaying your brand in a good light.
Designing branding elements like fonts and logos can take some time, but when they’re done well, it’s worth showing them off. Many companies use promotional items to help get their brand in front of more eyes, and doing the same can help you get ahead of the competition.
In this guide, we’ll go over some unique promotional items that you can use to boost brand awareness. Keep reading for more.
1. Sunglasses
When it comes to branded apparel, things like t-shirts and hats seem to be the go-to choices. For something more unique, you could create custom sunglasses. You can use your brand colors and logo to make them stand out from regular sunglasses.
These are especially great for outdoor events with a lot of people. Anyone who turns up without sunglasses is likely to be very thankful for them, and they’ll certainly catch people’s attention.
2. Reusable Cups
The best-branded merchandise should be both appealing and functional. If you’re running an event and providing refreshments, it can be a great idea to supply them in your own branded cups. Everyone will be walking around displaying your brand.
You can use compostable cups that biodegrade with time as a more sustainable practice. Highlighting this will also help improve your brand reputation by showing that your company is socially and environmentally conscious.
3. Water Bottles
With many custom promotional items, users might not use them for very long after receiving them. Water bottles, however, can serve as long-lasting brand awareness tools as many people are likely to reuse them.
There’s a lot of focus on reducing single-use plastics all over the world right now. Reusable water bottles have become incredibly popular, so if you give these to your guests, they could get a lot of use out of them. This will result in a lot of extra promotion for your business.
4. Backpacks
Backpacks are another very functional option. If you give these away, people are likely to use them in their everyday lives, massively helping to improve brand awareness.
They’re typically a bit pricier than many other types of promotional items. It could be a good idea to reserve these for things like marketing giveaways where users can get more premium items.
5. Accessories
When choosing creative promotional products, it can be best to think about what’s popular right now. You can use all kinds of accessories like face masks, wristbands, lanyards, and more to promote your brand.
You should make sure you have quality materials for any of these otherwise people will be less interested in them. Encourage your team and loyal customers to use them to help extend your reach.
Printing on Unique Promotional Items
You can use any of these unique promotional items to increase brand awareness. It’s important to make sure that they clearly display your branding elements to get the best results.
At Big T Printing, we can give you access to all kinds of custom-branded items to help you promote your business. We’ve already worked with various other large brands such as Under Armour, Nike, Dickies, and American Apparel, and your company could be next.
Check out our promotional products page for more information.