Peak tourist season is here. Discover how banners, branded tents, and printed giveaways can attract foot traffic from summer vacationers.
Every July, Tampa Bay transforms into a magnet for vacationers, staycationers, and out-of town visitors soaking up the sun, strolling through downtown, and exploring local hotspots from Ybor City to Clearwater Beach. While tourists bring a welcome surge in foot traffic, many local businesses miss the mark by not adapting their marketing strategies to match the seasonal shift.
If you run a local business in Tampa, St. Pete, Clearwater, or beyond, now is the time to ask yourself — are you doing enough to capture attention during peak tourism season? More importantly, are you making it easy for both tourists and locals to notice and engage with your business?
One of the most effective ways to increase visibility during the summer rush is through large-format printed signage. Think bold, eye-level banners, sidewalk flags, and A-frame boards that grab attention from the street. Whether you’re promoting a summer special, announcing live music, or simply making your entrance more visible among a sea of storefronts, signage is a low-cost, high-impact investment that works especially well in high-traffic areas.
For outdoor events, pop-ups, or vendor markets, branded tents and table covers are a must. These not only offer shade in the Florida sun but also create a polished, professional look that draws people in. A custom-printed tent with your logo, website, and a compelling offer can help you stand out at waterfront festivals, weekend street fairs, or beachside vendor zones where competition for attention is fierce.
Another powerful tactic is offering branded giveaways that tourists can take with them. Items like water bottles, sunglasses, tote bags, and koozies aren’t just practical — they’re walking advertisements. When a visitor takes your branded item home to Orlando, Miami, or even out of state, your reach expands far beyond Tampa Bay. Even more important, locals who pick up a freebie during a casual summer stroll may be more likely to remember and revisit your business in the future.
At Big T Printing, we help Tampa Bay businesses create promotional materials that are built to attract — not blend in. Our custom banners, tents, and promotional products are designed for durability, brand visibility, and easy setup, making them perfect for Florida’s busy summer season. Whether you’re a boutique in SoHo, a coffee shop near Curtis Hixon Park, or a fitness brand popping up at beachside bootcamps, we’ve got the tools to help you get noticed.
In a city where tourism fuels local traffic, overlooking seasonal opportunities means missing out not just on visitors, but also on the locals who follow where the crowds go. Smart signage and thoughtful promotional materials can help you claim your space in Tampa’s vibrant summer scene — and build connections that last long after the sun sets.
Ready to level up your summer marketing?
Big T Printing offers fast, affordable solutions for custom signage, branded tents, and promotional products that help Tampa Bay businesses shine during peak season.